Tourism is one of the key economic drivers not only in Vietnam but also in the world. This study explores the awareness and perceptions
of key stakeholders such as local residents, tourism businesses, and tourists on sustainable tourism development in the Mekong Delta in
Vietnam. Both quantitative and qualitative research approaches have been used with the secondary and primary data to provide insights
on the subject. The secondary data is from vast sources, including the governmental department of tourism, statistical departments, annual
all-level governmental reports, businesses, and others. The primary data is from the survey by questionnaires with 230 enterprises, 720 local
residents, and 670 tourists and from the semi-structured and in-depth interviews conducted with local residents, businesses, tourists,
local authorities’ officers, and especially with 5 experts who are also stakeholders of Mekong Delta tourism. The results will help the related
authorities understand the awareness and perceptions of the key stakeholders and deliver valuable information and a concrete delineated
roadmap toward sustainable tourism development of the research settings.