Journal Articles - Business and Management - 2021
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Browsing Journal Articles - Business and Management - 2021 by Author "Chijioke Nwachukwu"
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PublicationE-Banking Service Quality and Customer Satisfaction: Evidence from Deposit Money Bank in South-South Nigeria( 2021)
;Mary Shadrach Omofowa ;Shadrach Omofowa ;Chijioke NwachukwuVan LeThe study examines the connection between Electronic Banking service quality and customer satisfaction. The study used a survey research approach. 344 participants were selected randomly for the study. The data from 302 respondents suggest that E-banking service quality dimensions (innovation, technology competence, reliability and tangibility jointly influence customer satisfaction. Further, innovation, technology competence, reliability and tangibility had positive and significant effects on customer satisfaction. All four hypotheses were supported. We, therefore, conclude that deposit money banks must optimise their E-banking service to improve customer satisfaction. -
PublicationInfluence of entrepreneur competencies on profitability and employee satisfaction( 2021)
;Hieu Minh VuChijioke NwachukwuThis study shed light on the impact of entrepreneurs’ competencies on profitability and employee satisfaction. We used surveys conducted on 200 micro firms operating in Ghana. We used both descriptive and regression to analyse the link between entrepreneur competencies, employee satisfaction and profitability. The data from 150 participants suggest that entrepreneur competencies have a positive and significant effect on profitability. Additional, entrepreneur competencies have a positive and significant impact on employee satisfaction. Our findings clarify the role entrepreneur competencies play in enhancing profitability and employee satisfaction in the emerging market context. Drawing on resource-based view, the paper addresses the ‘human element’ in entrepreneurship, thus enriching entrepreneurship debate, especially in Ghana. Entrepreneurs have better understanding of the importance of competencies on their firm profitability and employee satisfaction. The authors concluded that entrepreneurs need robust competencies that can foster superior profitability and boost employee satisfaction level. -
PublicationStrategies and Techniques for the Internationalization of Non-Dominant Firms: A Qualitative Study( 2021)
;Wilson Freddy Makaya ;Chijioke NwachukwuVu Minh HieuThis study focuses on the strategies and techniques used by small or medium-sized enterprises (SMEs) to join and dominate large firms in global markets. The analytical works refer to the prevailing writings on international markets and entrepreneurship. Based on the categorizations and analyses of the themes and sub-themes, the historical development of global markets and theories is recounted, thereby creating a foundation for assessing the strategies and techniques of non-dominant firms. The findings indicate that the number of small and medium enterprises joining international markets is growing due to the adoption of robust strategies and techniques. An international model is proposed, which consists of three techniques of the Diaspora approach, social media approach, and re-approach, along with strategies that consist of three dimensions: a big dream or desire to internationalize, a need to internationalize, and an ability to internationalize." This paper provides a point of reference for practitioners and researchers interested in attaining comprehensive insight into internationalization.