Journal Articles - Business and Management - 2022

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Browsing Journal Articles - Business and Management - 2022 by Author "Chijioke Nwachukwu"
  • Publication
    Service Innovation, Marketing Innovation and Customer Satisfaction: Moderating Role of Competitive Intensity
    ( 2022)
    Chijioke Nwachukwu
    ;
    Hieu Minh Vu
    Based on dynamic capability and contingency theory, authors examined the direct connection between Service innovation, Marketing innovation and Customer satisfaction, and the interacting mechanism of competitive intensity. The research model and hypotheses were developed from extant studies. Respondents from 300 microfinance banks participated in the survey. Analyses in Smart PLS software showed that Service innovation positively and significantly affects Customer satisfaction. Marketing innovation promotes customer satisfaction. Furthermore, the influence of Service and Marketing innovation on Customer satisfaction is greater in a competitive environment. Therefore, microfinance bank managers must continue to invest in innovation-related capabilities (service and marketing) to keep their customers satisfied. Theoretical and managerial contributions are highlighted in the study. JEL Classification: M10, M31
  • Publication
    Work-to-family conflict, family satisfaction and engagement nexus: insights from millennial managers
    ( 2022)
    Chijioke Nwachukwu
    ;
    Helena Chládková
    ;
    Chinonye Love Moses
    ;
    Hieu Minh Vu
    This study is among the initial attempts to evaluate the impact of WFC and FS on engagement among millennial managers, especially in Africa, Nigeria in particular. The results identify millennial managers’ unique perspectives towards engagement and how gender and marital status may enhance engagement. With millennials fast attaining leadership roles, such knowledge is important.