This study shed light on the impact of entrepreneurs’ competencies
on profitability and employee satisfaction. We used surveys conducted on
200 micro firms operating in Ghana. We used both descriptive and regression
to analyse the link between entrepreneur competencies, employee satisfaction
and profitability. The data from 150 participants suggest that entrepreneur
competencies have a positive and significant effect on profitability. Additional,
entrepreneur competencies have a positive and significant impact on employee
satisfaction. Our findings clarify the role entrepreneur competencies play in
enhancing profitability and employee satisfaction in the emerging market
context. Drawing on resource-based view, the paper addresses the ‘human
element’ in entrepreneurship, thus enriching entrepreneurship debate,
especially in Ghana. Entrepreneurs have better understanding of the importance
of competencies on their firm profitability and employee satisfaction. The
authors concluded that entrepreneurs need robust competencies that can foster
superior profitability and boost employee satisfaction level.