Journal Articles - Tourism, Hotel, Sport and Personal Service - 2020

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Browsing Journal Articles - Tourism, Hotel, Sport and Personal Service - 2020 by Subject "Vietnam""
  • Publication
    Customer agility and firm performance in the tourism industry
    ( 2020)
    Vu Minh Ngo
    ;
    Hieu Minh Vu
    The growing importance of agility in any business process is universally accepted and extensively investigated in diff erent disciplines. However, lacking empirical pieces of evidence for the suggested theoretical framework of agility hinders its application in the practices. Th us, this study attempts to address this issue by empirically testing a framework of customer agility’s antecedents and consequences using the tourism industry context. Th e framework is tested on data collected from 231 Small and Medium Enterprises (SMEs) in the tourism industry in Vietnam and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM). Findings suggest that not all attributes of customer agility exert positive impacts on the fi rm’s performance and human factors are posited as the most important antecedents for organizational agility. A number of practical implications are also suggested from the research fi ndings.
  • Publication
    Is Vietnam ready to welcome tourists back? Assessing COVID-19’s economic impact and the Vietnamese tourism industry’s response to the pandemic
    ( 2020)
    Tuyen D. Quang
    ;
    Thi C. Tran
    ;
    Vu H. Tran
    ;
    Thao T. Nguyen
    ;
    Thu T. Nguyen
    This paper qualitatively assesses COVID-19’s impact on the tourism industry in Vietnam and the Vietnamese government and tourism industry’s responses to the pandemic. It includes data from government media sources, semi-structured interviews with 30 managers of travel enterprises, and two group discussions with 50 representatives of tourism and hospitality businesses in Ho Chi Minh City, Vietnam. Its findings indicate that Vietnam’s tourism sector responded passively in the first stages of the pandemic and then responded reactively and successfully alongside the Vietnamese government’s planned reopening of society and the economy. In particular, it shows how government authorities and tourism companies are implementing strategies to encourage domestic tourism and boost the sector’s economic recovery. This paper also explores how various tourism stakeholders in Vietnam (a) see the pandemic as an opportunity to restructure various practices and yet (b) have not prepared contingency plans and long-term strategies to help prevent and mitigate the risks to the industry posed by future crises. This paper concludes by reflecting on how the pandemic illustrates the need for proactive efforts to prepare reduction and readiness strategies and draw up initiatives for long-term development of tourism in Vietnam.