Open Access Course Materials - Economic, Business and Management - 2019 and earlier
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PublicationCase Study-Akamai's Localization Challenge( 2017)Donald Roy Lessard, Cate ReavisFounded in 1998, Cambridge, Massachusetts-based Akamai provided its customers including Apple, Netflix, and Amazon services to accelerate and improve the delivery of content and applications over the Internet. By 2011, the company's globalization strategy and structure was harming its ability to compete in local markets. Charley Dublin was put in charge of helping solve the global content delivery network's (CDN) localization challenge.
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PublicationCase Study-Amazon.com, Inc.( 2019)Christopher F. Noe, Joseph P. WeberOn May 15, 2017, Amazon.com celebrated the 20th anniversary of its initial public offering (IPO). The company’s first twenty years was a period of remarkable growth but with very little to show in terms of accounting earnings. This reflected Amazon’s strategy of investing in expansion and research and development with the idea that sacrificing profitability in the short-term would allow the company to create value over the long-term. Relatedly, and perhaps not surprisingly, Amazon’s voluntary non-GAAP disclosures emphasized cash flow performance measures, not accounting earnings. Students are asked to contemplate potential pathways to dramatically higher profitability for Amazo
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PublicationCase Study-Biocon India Group( 2009)Archana Kalegaonkar, Jonathan Lehrich, Richard M. LockeBiocon India Group has just formed a new subsidiary, Clinigene, to provide services in clinical trials. Concerns abound, however, as to whether this new subsidiary could prove to be a distraction or worse to this enzyme and pharmaceutical manufacturer.
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PublicationCase Study-CEMEX: Globalization "The CEMEX Way"( 2016)Donald Roy Lessard, Cate ReavisIn June 2007, Mexico-based CEMEX became one of the world’s largest suppliers of building materials after attaining a majority stake in Australia’s Rinker Group. Just 24 months earlier, the company had acquired U.K.-based RMC. While CEMEX’s successful growth strategy could be attributed to its unique post-merger integration process, it was unclear whether using the same processes with the RMC and Rinker acquisitions would suffice
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PublicationCase Study-Corning Incorporated: The Growth and Strategy Council( 2009)Rebecca M.Henderson, Cate ReavisCorning’s Growth and Strategy Council—a centralized team that included the CEO, COO, and CTO who were heavily involved in managing the company’s innovation strategy—had enabled the company to continually re-create itself with new technologies and products. Set in 2008, the case highlights the inner workings of the centralized council and its decision-making process
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PublicationCase Study-DeBeers's Diamond Dilemma( 2008)David McAdams, Cate ReavisThe synthetic diamond industry was on the radar of diamond giant DeBeers as a potential disruptive technology. In 2009, after years of concerted efforts to improve its tarnished reputation as the industry monopolist, DeBeers was wondering how it should respond to the threat.
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PublicationCase Study-E-commerce at Yunnan Lucky Air( 2008)Inaki Berenguer, Liu Jing, Li Liang, Cai Shijun, Ningya WangIn 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy.
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PublicationCase Study-First Solar( 2017)Neil Thompson, Jennifer BallenIn the early 2010s, First Solar, a leading photovoltaic (PV) solar manufacturer, faced a series of challenges: expanding production by subsidized Chinese PV manufacturers; declining purchase subsidies in important European markets; and, declining prices for silicon, the key input raw material for its competitors’ panels. These challenges threatened First Solar’s competitive advantage and overall profitability, and it needed to decide how to respond.
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PublicationCase Study-Hertz Global Holdings, Inc.( 2018)Christopher F. Noe, Cate ReavisIn the June 7-8, 2014 weekend edition of The Wall Street Journal, an article entitled “Accounting Errors Hit Hertz Hard” caught auto industry analyst Abby Devins’s attention. Devins recalled that Hertz had hinted in March about the possibility of having to restate its 2011 financial statements, but by June the situation appeared worse than previously anticipated. Keenly aware that car rental companies like Hertz provided a significant source of steady demand for automotive manufacturers, Devins was curious whether Hertz’s accounting issues could be related in some way to its large rental fleet and what impact this might have on the company’s future vehicle acquisition plans.
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PublicationCase Study-Lobster 207( 2018)Megan Larcom, Jenny Weissbourd, Jeremy AvinsLobstermen are self-employed, and significantly contribute to the economy and identity of Maine communities. In 2012, lobster prices crashed amidst high supply, regulatory demands, and market conglomeration. Lobstermen had to take action to protect and advance their livelihoods. They decided to work with a union to do so. The International Association of Machinists and Aerospace Workers (IAM) did not have a history of working with self-employed workers, but decided to support the lobstermen. Together, the lobstermen formed a cooperative and began operation of a wholesale business. The strategy that independent workers and the IAM executed over the course of four years gave lobstermen a political voice and economic power in the market.
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PublicationCase Study-Managed by Q( 2016)Zeynep Ton, Cate ReavisIn July 2015, Managed by Q co-founder and CEO Dan Teran was trying to decide how best to grow the 15-month old on-demand office cleaning and maintenance company. As Teran saw it, Q, which differentiated itself from the competition by leveraging people and technology, could grow by acquiring customers in its existing markets of New York, Chicago, and San Francisco; expanding into new markets; or, diversifying the range of services it offered in the office management space. No matter which path Q chose, Teran was committed to protecting the company’s unique business model and culture.
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PublicationCase Study-Resolute Marine Energy: Power in Waves( 2014)Ezra W. Zuckerman Sivan, Cate ReavisResolute Marine Energy (RME) founder and CEO Bill Staby and COO Olivier Ceberio believed their company’s wave energy desalination system could provide safe and affordable drinking water to water-stressed communities. They set their sights on launching RME’s Wave2O system in Ugu, South Africa, population 700,000, where wave energy was abundant. Keeping in mind the many commercial failures of wave energy companies that came before them, what Staby and Ceberio were less certain of in the spring of 2012 was which of three strategic approaches to take as they worked to commercialize RME’s unique technology.
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PublicationCase Study-Robin Chase, Zipcar and an Inconvenient Discovery( 2014)Cate Reavis, Deborah L. AnconaIn October 2000, with just a couple of weeks until the three-month-old car sharing startup closed on its first round of funding, Zipcar co-founder Robin Chase made an alarming discovery: the amount of revenue that Zipcars had generated for the month of September was half of what she estimated. After spending the previous 10 months networking, building a team, overseeing technology development, seeking funding, and otherwise navigating the confusing maze of twists and turns that entrepreneurs face in launching new ventures this was one set-back she was not expecting. The question facing Chase was what could and should she do to set the company on a profitable course, and fast, while safeguarding the company’s developing relationship with its 430 members.
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PublicationCase Study-Spartan Race Inc.( 2018)Christopher F. Noe, Joseph P. WeberOver the seven years since its founding in 2010, Spartan Race grew to be the world’s most popular obstacle course race provider. Spartan’s CEO and founder was contemplating an initial public offering but was unsure how the new global revenue recognition standard that the company was in the process of implementing would affect potential investors’ perception of its financial performance. Spartan had developed numerous revenue streams despite being a relatively young company. The primary responsibility for determining how Spartan’s varied revenue generating activities would be accounted for under the new accounting standard fell to its director of financial planning and controller
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PublicationCase Study-The Global Financial Crisis of 2008: The Role of Greed, Fear and Oligarchs( 2012)Cate ReavisSet in 2009, and based on interviews with and publications by MIT Sloan Professors Simon Johnson and Andrew Lo, this note describes the “why” and “how” behind the global financial crisis that hit in 2008 as well as the short-term and long-range solutions being publicly advocated by Johnson and Lo
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PublicationEconomics and E-Commerce( 2014)Sara EllisonThis course uses theoretical models and empirical studies to help understand the economics behind various internet businesses. We will begin with a discussion of relevant topics from industrial organization (IO) including monopoly pricing, price discrimination, product differentiation, and barriers to entry. The main part of the course will be a discussion of a number of online businesses. In the context of those businesses, we will discuss extensions and applications of the ideas from the first section of the course
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PublicationExam Economic Growth( 2016)Daron AcemogluThis half semester class will present an introduction to macroeconomic modeling, particularly economic growth. It will focus both on models of economic growth and their empirical applications, and try to shed light on the mechanics of economic growth, technological change and sources of income and growth differences across countries
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PublicationFinance Theory I( 2008)Andrew LoThis course introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments. Topics include functions of capital markets and financial intermediaries, asset valuation, fixed-income securities, common stocks, capital budgeting, diversification and portfolio selection, equilibrium pricing of risky assets, the theory of efficient markets, and an introduction to derivatives and options