Journal Articles - Tourism, Hotel, Sport and Personal Service - 2017

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  • Publication
    Attitudes and Behavior of Local People toward Mobile Marketing in Tourism Discipline, a Case of Ho Chi Minh City, Vietnam
    ( 2017)
    Mã Bích Tiên
    With significant growth and advance of the technology and increase of a number of mobile device users, mobile marketing gains more popularity. This leads the operations and marketing activities of the businesses must be change to adapt these challenges. Mobile marketing refers to different kinds of marketing containing mobile phone technological to achieve the target spectators. However, understanding the attitude and behavior of the local people in the tourism – travel sector toward the mobile marketing activities should be done first, this study is done for that objective. To gain the findings which are as guidelines for mobile marketing development in tourism – travel discipline, the deductive and quantitative research approaches are adopted, where data come from the 2 sources of primary and secondary data. The study is expected to contribute not only to practice but also the theory or mobile marketing with the further researches.
  • Publication
    Corporate Culture and Its Awareness in Tourism Small and Medium Sized Enterprises in Dong Thap Province, Vietnam
    ( 2017)
    Lâm Minh Trung
    Organizational culture receives great attention both in practice and academic. Organizational culture is considered as the “personality” of a business guiding the staff behavior on their employment to the values, beliefs, interpersonal behaviours, and attitudes to stakeholders. Corporate culture plays a key factor not only in achieving organizational goals, but in attracting and keeping talents, creating a positive public image, and building respectful relationships with stakeholders. The purpose of this study is to explore the awareness and adoption of corporate culture in tourism SMEs in Dong Thap province of Vietnam and later provide the recommendations as guidelines on improvement of the perceptions and adoption of corporate culture. To reach that objective, the study uses 2 sources of data: secondary data from the vast literature, researches and studies and primary data from the survey/interviews