Journal Articles - Tourism, Hotel, Sport and Personal Service - 2021
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PublicationApplying the PLS SEM model for the loyalty of Domestic Travelers( 2021)The purpose of this paper builds a model for the loyalty of domestic travelers. We gathered research data from 345 consumers in Nha Trang City, Khanh Hoa Province, Vietnam. The research model was proposed from previous researches. Besides, we applied the partial least squared structural equation modeling (PLS-SEM) with SmartPLS software for data analysis. The research results showed the moderating effect of diversity in the relationship between auxiliary service and satisfaction to the loyalty of domestic travelers found significant.
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PublicationExploratory analysis of legal risk causes in tourism real estate projects in emerging economies: empirical study from Vietnam( 2021)Tourism real estate (TRE) projects have recently attracted authorities and investors because of the increasing travel demand. However, implementing TRE projects still poses many potential risks, especially legal risks, due to their distinctive and complex characteristics. This study is among the first attempts to investigate legal risks in TRE projects and the relationship between participants’ characteristics and legal risk assessment. Accordingly, a comprehensive literature review was performed to identify potential risk factors possibly causing legal problems in TRE projects. Qualitative interviews were undertaken to validate this list and explore the current TRE status in Vietnam. A questionnaire survey was conducted to assess legal risks quantitatively. This study provided useful information of legal risks and corresponding assessments to practitioners. Especially, this study also revealed that participants’ industry experience and legal problem knowledge positively affected legal risk cause assessment. Interestingly, although participants’ roles influenced legal risk assessment, there was no moderating effect of project roles on the relationships of industry experience and legal problem knowledge with risk assessment. This study contributed to the extant literature by conducting empirical research to investigate legal risks in TRE projects. This could provide practitioners with more insights into legal risk management, thereby supporting TRE project development.
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PublicationThe impact of COVID 19 on running events in Vietnam( 2021)In the face of increasingly complicated and dangerous developments in the COVID-19 pandemic, a series of sporting events in the world were canceled or rescheduled; particularly in August and September 2020, 10 large sporting events with thousands of runners were canceled because COVID-19 came. On this situation, running events must to face a lot of problems. Inside, the most affecting factors are internal finance, contract with 3rd party, or sponsors. However, let’s look at new opportunities and use energy to develop it.
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PublicationAssessing Customer Satisfaction for Can Gio MS: Tourist Destination in Ho Chi Minh City( 2021)This article pay research attention to the local tourism destinations in Vietnam based on example of Ho Chi Minh City. The need to attract domestic visitors is particularly important in the time of Covid-19 pandemic while we have seen a significant decrease of international visitors coming to all the national tourist sites. This is the right moment for Vietnamese tourism companies to assess and enhance domestic customer satisfaction to offset the reduced income from foreign gue
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PublicationCurrent Path to Community Based Sustainable MS: Tourism Development of Khanh Hoa Province in Vietnam( 2021)The article analyzes the current situation of Khanh Hoa province (Vietnam) tourism in terms of sustainable development in the period 2010-2019. This is the result of the research project "Model of sustainable tourism development with community participation in Khanh Hoa province" from September 2019 to November 2020 by Pham Bich Ngoc. The study used PESTEL method and surveyed tourists to Khanh Hoa province with 726 samples. The research results show that Khanh Hoa province tourism develops very quickly but is not really sustainable. There are still many problems that need to be adjusted, especially when it is strongly affected by the external environment. Besides, the article also gives some policy implications to help Khanh Hoa province develop sustainable tourism in the future