Publication:
Case Study-E-commerce at Yunnan Lucky Air
Case Study-E-commerce at Yunnan Lucky Air
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Date
2008
Authors
Inaki Berenguer, Liu Jing, Li Liang, Cai Shijun, Ningya Wang
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Research Projects
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Abstract
In 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy.
Description
Courses: Quản trị khởi nghiệp ; Included Materials:Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/e-commerce-yunnan-lucky-air ; Language: English ; Publisher: MIT Management Sloan School