Publication:
Case Study-E-commerce at Yunnan Lucky Air
Case Study-E-commerce at Yunnan Lucky Air
| datacite.subject.fos | oecd::Social sciences::Economics and Business | |
| dc.contributor.author | Inaki Berenguer, Liu Jing, Li Liang, Cai Shijun, Ningya Wang | |
| dc.date.accessioned | 2023-10-25T03:21:54Z | |
| dc.date.available | 2023-10-25T03:21:54Z | |
| dc.date.issued | 2008 | |
| dc.description | Courses: Quản trị khởi nghiệp ; Included Materials:Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/e-commerce-yunnan-lucky-air ; Language: English ; Publisher: MIT Management Sloan School | |
| dc.description.abstract | In 2008, China-based Yunnan Lucky Air, a low-cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China’s increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy. | |
| dc.identifier.uri | http://repository.vlu.edu.vn:443/handle/123456789/9219 | |
| dc.language.iso | en_US | |
| dc.title | Case Study-E-commerce at Yunnan Lucky Air | |
| dc.type | Resource Types::text::lecture | |
| dspace.entity.type | Publication | |
| oairecerif.author.affiliation | #PLACEHOLDER_PARENT_METADATA_VALUE# |
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