Publication:
Brand Building and Development for the Group of Asian International Education in Vietnam
Brand Building and Development for the Group of Asian International Education in Vietnam
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Date
2021
Authors
Trần Thị Thùy Trang
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Research Projects
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Abstract
Brand building is an important marketing activity for business organizations. It is also important for private educational institutions in Vietnam where one of the leading and dynamically developing is the Group of Asian International Education (GAIE). In this article, we introduce readers to the specific process branding, brand building and development of this unique education group in Vietnam as a role model for other private international educational institutions to refer to, to consult and to follow current track of development.
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Keywords
Brand management,
brand building,
GAIE.