Publication:
Case Study-Corning Incorporated: The Growth and Strategy Council
Case Study-Corning Incorporated: The Growth and Strategy Council
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Date
2009
Authors
Rebecca M.Henderson, Cate Reavis
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Research Projects
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Abstract
Corning’s Growth and Strategy Council—a centralized team that included the CEO, COO, and CTO who were heavily involved in managing the company’s innovation strategy—had enabled the company to continually re-create itself with new technologies and products. Set in 2008, the case highlights the inner workings of the centralized council and its decision-making process
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Courses: Quản trị chiến lược ; Included Materials: Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/corning-incorporated-growth-and-strategy-council ; Language: English ; Publisher: MIT Management Sloan School