Publication:
Strategic Marketing in the Global Forest Industries

dc.contributor.author Eric Hansen, Heikki Juslin
dc.date.accessioned 2023-06-30T08:43:35Z
dc.date.available 2023-06-30T08:43:35Z
dc.date.issued 2018
dc.description Source: https://open.oregonstate.education/strategicmarketing/, License: CC BY-NC, Publisher: Oregon State University
dc.description.abstract The forest industry is increasingly global and every marketer of forest products should have a global perspective. As a natural resource-based industry, the forest industry has an especially high profile role in environmental protection and is increasingly involved in climate change mitigation and management. Global forests are not only important because they provide a source of industrial raw material, but also because of the various other human needs they satisfy. A forest products marketer should have a basic understanding of the role that global forests play in society. Major societal trends are impacting the external environment within which the forest industry operates. We provide an overview of global forests and a brief description of the markets for the main categories of the forest industry.
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/6058
dc.language.iso en
dc.subject Marketing Structures
dc.subject Marketing Functions
dc.subject Marketing Plan
dc.title Strategic Marketing in the Global Forest Industries
dc.type Resource Types::text::book
dspace.entity.type Publication
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
Files
Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
OAB33.txt
Size:
0 B
Format:
Plain Text
Description: