Publication:
An Integrated and Comprehensive Fuzzy Multi-Criteria Model for Electronic Wallet Selection
An Integrated and Comprehensive Fuzzy Multi-Criteria Model for Electronic Wallet Selection
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Date
2023
Authors
Phuoc Van Nguyen
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Research Projects
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Abstract
Electronic wallet (E-wallet), which combines software, hardware,
and human interaction, is a modern platform for electronic payment. Financial
services managers can create more effective strategies for advancing
existing positions by evaluating the success of e-wallet services. The objective
of this research is to create an integrated model for assessing E-wallet services
using the Fuzzy Analytic Hierarchy Process (FAHP) in conjunction with
a technique for extent analysis and the ARAS approach (Additive Ratio
Assessment). In this study, E-wallet service providers are ranked and evaluated
using the ARAS approach and the FAHP priority weights. In addition, a
case study from Vietnam illustrates how the methodology is used. The data
shows that perceived usefulness, perceived usability, perceived simplicity of
use, and perceived threat have the least impact on how acceptable an Ewallet
is. As a result, the suggested model improves the efficiency of E-wallet
service operations and assists in overcoming the challenges associated with
the evaluation of E-wallet services. The case finding demonstrates that the
suggested model is a reliable and useful tool for making decisions when
assessing E-wallet service providers functioning in a complex and changing
environment.
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Keywords
Financial services provider,
E-wallet adoption,
fuzzy AHP,
ARAS