Publication:
Masterpieces of Swiss Entrepreneurship
Masterpieces of Swiss Entrepreneurship
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Date
2021
Authors
Jean-Pierre Jeannet, Thierry Volery, Heiko Bergmann, Cornelia Amstutz
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Research Projects
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Abstract
This open access book focuses on Switzerland-based medium-sized companies with a longstanding export tradition and a proven dominance in global niche markets. Based upon in-depth documentation and analysis of 36 Swiss companies over their entire history, an expert team of authors presents several parallels in the pathways and success factors which allowed these firms to become dominant and operate from a high-cost location such as Switzerland. The book enhances these insights by providing detailed company profiles documenting the company history, development, and how their relevant global niche positions were reached. Readers will benefit from these profiles as they compile a diverse selection of industries, mainly active within the B2B sector, with mostly mature companies (60 years to older than 100 years since founding) and different types of ownership structures including family firms. Masterpieces of Swiss Entrepreneurship’ brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies . The book is both conceptual and practical. It fosters understanding for different choices in development pathways and management practices.
This work is licensed under a CC BY
Description
DOI: https://doi.org/10.1007/978-3-030-65287-6 License: CC BY; Publisher: Springer
Keywords
Competitiveness of Swiss SMEs,
Export strategies of swiss companies,
SME export strategy,
Swiss family enterprises,
Swiss founders and entrepreneurs,
B2B market leaders in Switzerland,
Management field research,
Stakeholder management,
Innovation and intellectual property in Switzerland,
Leveraging competencies,
Cost competitiveness,
Quality engineering