Publication:
Corporate Propaganda Analysis: a Case Study of Nike, Inc.
Corporate Propaganda Analysis: a Case Study of Nike, Inc.
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Date
1900
Authors
Anderson, Christian S.
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Abstract
This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
Description
Publisher: University of North Texas ; Source: https://digital.library.unt.edu/ark:/67531/metadc279200/ ; Level: Thesis
Keywords
Nike,
Inc.,
propaganda,
advertising Nike (Firm),
Propaganda.,
Advertising -- Sporting goods.