Publication:
Corporate Propaganda Analysis: a Case Study of Nike, Inc.

dc.contributor.author Anderson, Christian S.
dc.date.accessioned 2023-12-22T06:39:25Z
dc.date.available 2023-12-22T06:39:25Z
dc.date.issued 1900
dc.description Publisher: University of North Texas ; Source: https://digital.library.unt.edu/ark:/67531/metadc279200/ ; Level: Thesis
dc.description.abstract This study seeks to show how Nike, Inc. has effectively followed a strategy to increase the sale of its products that can be characterized as propaganda. Regarding method, this is a qualitative study which applied the propaganda analysis plan developed by Jowett & O'Donnell (1992) to examine and describe (1) Nike's ideology, (2) corporate structure and culture, (3) purpose, (4) targeted audiences, (5) the dissemination of the propaganda, (6) techniques for increasing its effectiveness, (7) existing counterpropaganda and contradictions, and (8) the effectiveness of the campaign. The study provides evidence that Nike engages in propaganda through an organized, systematic, and deliberate attempt to influence the beliefs, attitudes, perceptions, and actions of specific audiences for the purpose of accomplishing fixed objectives.
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/11170
dc.language.iso en_US
dc.subject Nike
dc.subject Inc.
dc.subject propaganda
dc.subject advertising Nike (Firm)
dc.subject Propaganda.
dc.subject Advertising -- Sporting goods.
dc.title Corporate Propaganda Analysis: a Case Study of Nike, Inc.
dc.type Resource Types::text::thesis
dspace.entity.type Publication
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
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