Publication:
Case Study-Akamai's Localization Challenge
Case Study-Akamai's Localization Challenge
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Date
2017
Authors
Donald Roy Lessard, Cate Reavis
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Research Projects
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Abstract
Founded in 1998, Cambridge, Massachusetts-based Akamai provided its customers including Apple, Netflix, and Amazon services to accelerate and improve the delivery of content and applications over the Internet. By 2011, the company's globalization strategy and structure was harming its ability to compete in local markets. Charley Dublin was put in charge of helping solve the global content delivery network's (CDN) localization challenge.
Description
Courses: Quản trị chiến lược ; Included Materials: Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/akamais-localization-challenge ; Language: English ; Publisher: MIT Management Sloan School