Publication:
Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign / Växjö Lakers Rebranding : Redesign of brand identity

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dc.contributor.author Houssein, Samer
dc.date.accessioned 2024-03-21T03:36:49Z
dc.date.available 2024-03-21T03:36:49Z
dc.date.issued 2016
dc.description Publisher: Linnéuniversitetet, Institutionen för design (DE) ; Source: http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-49897 ; Level: Bachelor
dc.description.abstract This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. My role as designer is to test, examine and analyse to come up with design methods and tools (Create your own logo website) that will enable fans and everyone to design their own version of the Växjö Lakers identity. In order to connect and create a bridge between club and fans that are willing to take part in such project, this will result of creating designs that would be more relevant to the image of the club that fans imagined.
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/13079
dc.language.iso en_US
dc.subject branding
dc.subject brand identity
dc.subject rebranding
dc.subject redesign
dc.subject graphic design
dc.subject logotype
dc.subject sport
dc.subject facelift
dc.title Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign / Växjö Lakers Rebranding : Redesign of brand identity
dc.type Resource Types::text::thesis::bachelor thesis
dspace.entity.type Publication
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
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