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Assessing Supplier-Customer Relationship Management Practice and Business Performance

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datacite.subject.fos oecd::Social sciences::Economics and Business
dc.contributor.author Chijioke Nwachukwu
dc.contributor.author Vu Hieu
dc.date.accessioned 2022-11-19T03:12:14Z
dc.date.available 2022-11-19T03:12:14Z
dc.date.issued 2021
dc.description.abstract The To remain competitive firms must develop and implement strategies to attract and retain key suppliers and customers. Drawing on transaction cost economics (TCE) and social exchange theory (SET), this study shed light on the link between supplier relationship management (SRM) practices, customer relationship management (CRM) practices and business performance. The paper uses surveys conducted on microfinance banks operating in Nigeria. This study used correlation and regression to analyse the direct influence of SRM practices and CRM practices on business performance. Data from 307 respondents affirm that supplier relationship management practices and customer relationship management practices increase business performance. Furthermore, supplier relationship management practices and customer relationship management are significantly correlated with financial health, market and sales performance and operational performance. We conclude that implementing strong collaboration with suppliers and customers can foster superior business performance
dc.identifier.doi 10.4108/eai.7-6-2021.2308605
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/1446
dc.language.iso en_US
dc.relation.ispartof Proceedings of the First International Conference on Computing, Communication and Control System, I3CAC 2021, 7-8 June 2021, Bharath University, Chennai, India
dc.subject SRM
dc.subject CRM
dc.subject microfinancebanks
dc.subject business performance
dc.subject financial health
dc.title Assessing Supplier-Customer Relationship Management Practice and Business Performance
dc.type proceedings-article
dspace.entity.type Publication
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