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The Application of Sem–Neural Network Method to Determine the Factors Affecting the Intention to Use Online Banking Services in Vietnam

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datacite.subject.fos oecd::Social sciences::Economics and Business::Business and Management
dc.contributor.author An Ha Thi Pham
dc.contributor.author Dong Xuan Pham
dc.contributor.author Eleftherios I. Thalassinos
dc.contributor.author Anh Hoang Le
dc.date.accessioned 2022-10-25T04:23:08Z
dc.date.available 2022-10-25T04:23:08Z
dc.date.issued 2022
dc.description.abstract Developing banking services based on technology is an inevitable and objective trend in the era of international economic integration. This study aims to determine the factors impacting the adoption and use of online banking services in Vietnam. The proposed research model is based on the adjustment of Unified Theory of Acceptance and Use of Technology (UTAUT2). We employed the structural equation modeling (SEM) and artificial neural network model (ANN) to comprehensively evaluate the linear and non-linear effects of factors on the adoption and use of online banking services in Vietnam. With survey data of 433 customers from three key economic areas in Vietnam, the result shows that the factors of expected efficiency, cost, expected effort, brand image, perceived risk, and social influence impact behavioral intention to use online banking services. At the same time, the behavioral intention to use online banking services also increases the decision to choose online banking services. Based on the results, we propose some implications for Vietnamese commercial banks to increase the acceptance of online banking.
dc.identifier.doi 10.3390/su14106021
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/311
dc.language.iso en_US
dc.relation.ispartof Sustainability
dc.relation.issn 2071-1050
dc.subject structural equation modeling
dc.subject ANN
dc.subject MLP
dc.subject online banking
dc.title The Application of Sem–Neural Network Method to Determine the Factors Affecting the Intention to Use Online Banking Services in Vietnam
dc.type journal-article
dspace.entity.type Publication
oaire.citation.issue 10
oaire.citation.volume 14
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