Publication:
Market Segmentation Analysis

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datacite.subject.fos oecd::Social sciences::Economics and Business
dc.contributor.author Sara Dolnicar
dc.contributor.author Bettina Grün
dc.contributor.author Friedrich Leisch
dc.date.accessioned 2023-06-14T03:17:35Z
dc.date.available 2023-06-14T03:17:35Z
dc.date.issued 2018
dc.description DOI: https://doi.org/10.1007/978-981-10-8818-6 License: CC BY; Publisher: Springer
dc.description.abstract This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
dc.identifier.doi https://doi.org/10.1007/978-981-10-8818-6
dc.identifier.isbn 9789811088186
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/5169
dc.language.iso en
dc.subject "Market Segmentation
dc.subject Market Research
dc.subject Market Segmentation Analysis
dc.subject Market Targeting
dc.subject Marketing Mix
dc.subject Tactical Marketing
dc.subject Strategic Marketing
dc.subject Descriptive Analysis
dc.subject Factor Analysis
dc.subject Cluster Analysis
dc.subject Data Structure Analysis
dc.subject Marketing Planning
dc.subject Target Market
dc.subject Computational Statistics
dc.subject Tourism Marketing
dc.subject Open Access"
dc.title Market Segmentation Analysis
dc.type Resource Types::text::book
dspace.entity.type Publication
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oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
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Open Access Books - Economics, Business and Management - 2018