Publication:
Academic Brands: distinction in global higher education

dc.contributor.author Edited by Mario Biagioli, Madhavi Sunder
dc.date.accessioned 2024-01-18T07:31:30Z
dc.date.available 2024-01-18T07:31:30Z
dc.date.issued 2022
dc.description Publisher: Cambridge University Press ; License: CC BY-NC-ND ; Source: https://doi.org/10.1017/9781108881920 ; 232 pages
dc.description.abstract The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities' trademark policies and lawsuits over t-shirts and hoodies carrying university insignia all the way to the cultural, political, and economic tensions that frame the conflicted identity of the modern university. Straddling the line between knowledge and business, public and private, or between its local ties to the state and its reach toward the global economy of higher education, the modern university seems to have found in brands a tool to construct a coherent and attractive image, if perhaps only skin deep, of itself, its role, and its "excellence." These are developments that can be fully grasped only by bringing multiple disciplinary perspectives to focus on them, from legal studies to the humanities and the social sciences
dc.identifier.isbn 9781108881920
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/12213
dc.language.iso en_US
dc.subject Distinctive Excellence
dc.subject Personalized Generic
dc.subject Cognitive Dissonance
dc.subject Corporate Propaganda
dc.title Academic Brands: distinction in global higher education
dc.type Resource Types::text::book
dspace.entity.type Publication
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
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