Publication:
Book Clubs and Book Commerce
Book Clubs and Book Commerce
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Date
2019
Authors
Corinna Norrick-Rühl
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Research Projects
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Abstract
In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation.
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Publisher: Cambridge University Press ; License: CC BY-NC-ND ; Source: https://doi.org/10.1017/9781108597258 ; pages
Keywords
book sales clubs,
book distribution,
book clubs,
mail-order book culture,
book ownership