Publication:
Influence of strateg formulation drivers on strategic performance.
Influence of strateg formulation drivers on strategic performance.
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Date
2018
Authors
Nwachukwu Chijioke
Vũ Minh Hiếu
Fadeyi Olatunji
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Volume Title
Publisher
Research Projects
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Abstract
To optimize scarce resources firms, need to formulate strategies that will enable
them to achieve and sustain competitive advantage. The objective of the study was to propose
recommendations to managers of MNCs operating in the mobile telecommunication sector in
Nigeria on how to enhance and sustain strategic performance base on the evaluation of
strategy formulation drivers. The focus on company vision, mission and long-term objectives
helps to bring about new insights on the impact of strategy formulation drivers on strategic
performance. The study was analysed using theoretical insights from strategic management
literature to better understand how strategy formulation drivers enhance strategic performance
of mobile telecommunication companies in Nigeria. The authors focused on a single industry
using quantitative methods and a survey to obtain information from managers of mobile
telecommunication companies operating in Nigeria. One hundred and twenty managers were
randomly selected from finance/audit, sales, marketing, customer service and engineering
departments of the head offices and eight regional offices of four mobile telecommunication
companies in Nigeria. The authors used descriptive statistics and multiple regression
techniques to analyse the resultant data. Statistical package for social sciences (SPSS 25)
software was employed in the different analyses conducted. The study found that strategy
formulation drivers jointly influence strategic performance of mobile telecommunication
firms in Nigeria. Attention to company vision and long-term objectives has significant and
positive impact on strategic performance. Furthermore, attention to company mission had a
negative and significant impact on strategic performance. This study contributes to the
existing literature by providing experience on strategy formulation drivers and their impact on
strategic performance in mobile telecommunication companies in an emerging market
(Nigeria).
Description
Keywords
"strategy formulation,
vision,
mission,
long-term objectives,
strategic performance"