Publication:
Case Study-Tesla's Entry into the U.S. Auto Industry

datacite.subject.fos oecd::Engineering and technology
dc.contributor.author Donald Sull, Cate Reavis
dc.date.accessioned 2023-10-25T03:57:32Z
dc.date.available 2023-10-25T03:57:32Z
dc.date.issued 2019
dc.description Courses: Ô tô điện, hybrid ; Included Materials: Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/teslas-entry-u-s-auto-industry ; Language: English ; Publisher: MIT Management Sloan School
dc.description.abstract In mid-2018, the U.S. auto industry was in the early stages of what many believed would be a significant evolution in how people thought about and used cars. The future would be dominated by electric and autonomous vehicles. Car ownership in which people paid for a hard asset with all its bells and whistles would give way to people buying miles on shared vehicles. Tesla co-Founder and CEO Elon Musk had envisioned his company’s electric vehicles leading the charge in the industry’s evolution. However, the company was burning through cash at an unsustainable rate as it prepared to launch the industry’s first mass-market electric vehicle, the Model 3. Many industry observers doubted whether Tesla would have enough money to stay afloat and if Musk was the right leader.
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/9227
dc.language.iso en_US
dc.title Case Study-Tesla's Entry into the U.S. Auto Industry
dc.type Resource Types::text::lecture
dspace.entity.type Publication
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
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