Publication:
An Empirical Study on Consumer Behavior towards Food and Beverage Services in Vietnam

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datacite.subject.fos oecd::Social sciences::Economics and Business
dc.contributor.author Dương Nam Tiến
dc.contributor.author Phạm Thị Thùy Dung
dc.date.accessioned 2022-10-31T08:30:12Z
dc.date.available 2022-10-31T08:30:12Z
dc.date.issued 2021
dc.description.abstract Vietnam is an ideal place in Southeast Asia to expand the food and beverage (F&B) business thanks to stable politics, favorable economic conditions, a young population, and an increasing middle class. Yet Vietnam still poses challenges for the F&B industry wanting to invest in the country. The study aims to identify and evaluate the factors impacting consumer behavior towards F&B services in Vietnam, particularly emerging F&B services. Based on previous studies, we proposed six factors (social influence, service, price, food, atmosphere, and location with 26 observed items) in F&B services that may have a big impact on consumer behavior. The data is collected from 300 consumers who used to use local F&B services. The findings show that socialinfluence, service, price, and food are the four most influential factors. The other two factors such as atmosphere and location have no significant impact on consumer behavior. Besides, there is no difference between consumer groups in terms of income and age. Hence, the current study offers practical insights into the factors that have a significant impact on consumer behavior in F&B services. As such, the findings of this study could assist practitioners in developing a strategic business plan for sustainable development in the F&B industry.
dc.identifier.doi 10.13106/jafeb.2021.vol8.no6.0297
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/432
dc.language.iso en_US
dc.relation.ispartof Journal of Asian Finance, Economics and Business
dc.relation.issn 2288-4645
dc.subject Food and Beverage Services
dc.subject Consumer Behavior
dc.subject Vietnam
dc.title An Empirical Study on Consumer Behavior towards Food and Beverage Services in Vietnam
dc.type Resource Types::text::journal::journal article
dspace.entity.type Publication
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
oairecerif.author.affiliation #PLACEHOLDER_PARENT_METADATA_VALUE#
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