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Case Study-Robin Chase, Zipcar and an Inconvenient Discovery
Case Study-Robin Chase, Zipcar and an Inconvenient Discovery
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Date
2014
Authors
Cate Reavis, Deborah L. Ancona
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Research Projects
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Abstract
In October 2000, with just a couple of weeks until the three-month-old car sharing startup closed on its first round of funding, Zipcar co-founder Robin Chase made an alarming discovery: the amount of revenue that Zipcars had generated for the month of September was half of what she estimated. After spending the previous 10 months networking, building a team, overseeing technology development, seeking funding, and otherwise navigating the confusing maze of twists and turns that entrepreneurs face in launching new ventures this was one set-back she was not expecting. The question facing Chase was what could and should she do to set the company on a profitable course, and fast, while safeguarding the company’s developing relationship with its 430 members.
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Courses: Quản trị khởi nghiệp ; Included Materials: Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/robin-chase-zipcar-and-inconvenient-discovery ; Language: ; EnglishPublisher: MIT Management Sloan School