Publication:
Exploring Human Resources, Marketing and promotion Activities in Phu Quoc Vietnam Tourism Industry
Exploring Human Resources, Marketing and promotion Activities in Phu Quoc Vietnam Tourism Industry
No Thumbnail Available
Files
Date
2020
Authors
Vũ Minh Hiếu
Journal Title
Journal ISSN
Volume Title
Publisher
Research Projects
Organizational Units
Journal Issue
Abstract
Phu Quoc island of Kien Giang Province in Vietnam is endowed with resources for tourism development. The study explored the human resources, tourism marketing and promotion efforts of businesses towards the sustainable tourism development in Phu Quoc tourism. The authors used secondary and primary data to elicit information from respondents. Secondary data was collected from Kien Giang department of tourism, Statistical departments of Kien Giang and Phu Quoc. We administered questionnaires to 230 local residents, 150 businesses, and 530 tourists. Furthermore, interviews were conducted in Phu Quoc with local residents, businesses, tourists, local authorities’ officers, and 12 experts. The results suggest that Phu Quoc tourism sector lack quality workforce and marketing and promotion initiative is not well developed. The study proposes recommendations to stakeholders of Phu Quoc tourism sectors and more of that, the limitation and further research is suggested.
Description
Keywords
Exploring Human Resources,
Marketing,
Promotion,
Sustainable Tourism,
Phu Quoc Islands,
Vietnam