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Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City

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datacite.subject.fos oecd::Social sciences::Economics and Business
dc.contributor.author Thuy Thi Hai HO
dc.contributor.author Trinh Ngoc Phuong VU
dc.contributor.author Hieu Minh VU
dc.date.accessioned 2022-10-31T10:40:33Z
dc.date.available 2022-10-31T10:40:33Z
dc.date.issued 2020
dc.description.abstract This paper investigates factors impacting on sustainable fashion buying intention of consumers by reviewing studies about the topic and conducting a survey with consumers in Ho Chi Minh City. In detail, firstly, an interview with 15 respondents was conducted to check the understanding of concepts and questions and, secondly, the study used the convenient sampling method, with 172 samples collected and analyzed, of which young respondents accounted for the majority of the sample. The respondents tend to go shopping many times in a year, with the number of people buying fashion products from every week to every two months accounting for 65.2% totally. The findings suggest that the firms should prioritize strategies that can improve customer attitude toward sustainable fashion, making them feel good, pleasant, satisfied and favorable when engaging in sustainable fashion consumption. This study concludes that consumers need more information to enable them to make better ethical decisions. This study proposes that the major channels that consumers use to seek sustainable product information include public education, peer influence, and corporate marketing information about the products. This study concludes that public education and corporate marketing information on green consumption education is effective for improving consumer sustainable buying intention.
dc.identifier.doi 10.13106/jafeb.2020.vol7.no11.977
dc.identifier.uri http://repository.vlu.edu.vn:443/handle/123456789/488
dc.language.iso en_US
dc.relation.ispartof The Journal of Asian Finance, Economics and Business
dc.relation.issn 2288-4637
dc.relation.issn 2288-4645
dc.subject Buying Intention
dc.subject Sustainable Development
dc.subject Sustainable Fashion
dc.subject Ho Chi Minh City
dc.subject Vietnam
dc.title Determinants Influencing Consumers Purchasing Intention for Sustainable Fashion: Evidence from Ho Chi Minh City
dc.type journal-article
dspace.entity.type Publication
oaire.citation.issue 11
oaire.citation.volume 7
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