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Case Study-Nike Considered: Getting Traction on Sustainability
Case Study-Nike Considered: Getting Traction on Sustainability
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Date
2021
Authors
Rebecca M. Henderson, Richard M. Locke, Christopher Lyddy
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Research Projects
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Abstract
In 2008, Hannah Jones, Nike’s new VP of Corporate Responsibility, wanted the company to be a leader in creating sustainable footwear, and subsequently developed a strategy for working with the product units to do so. Questions remained about whether Nike was on the right track and if the company was doing enough in the sustainability arena
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Courses: Quản trị chiến lược ; Included Materials: Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/nike-considered-getting-traction-sustainability ; Language: English ; Publisher: MIT Management Sloan School