Publication:
Corporate Culture and Its Awareness in Tourism Small and Medium Sized Enterprises in Dong Thap Province, Vietnam
Corporate Culture and Its Awareness in Tourism Small and Medium Sized Enterprises in Dong Thap Province, Vietnam
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Date
2017
Authors
Lâm Minh Trung
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Abstract
Organizational culture receives great attention both in practice and academic. Organizational culture is considered as the “personality” of a business guiding the staff behavior on their employment to the values, beliefs, interpersonal behaviours, and attitudes to stakeholders. Corporate culture plays a key factor not only in achieving organizational goals, but in attracting and keeping talents, creating a positive public image, and building respectful relationships with stakeholders. The purpose of this study is to explore the awareness and adoption of corporate culture in tourism SMEs in Dong Thap province of Vietnam and later provide the recommendations as guidelines on improvement of the perceptions and adoption of corporate culture. To reach that objective, the study uses 2 sources of data:
secondary data from the vast literature, researches and studies and primary data from the survey/interviews
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Keywords
Adoption,
Awareness,
Corporate culture,
Dong Thap province (Vietnam),
Small and medium sized enterprises