Publication:
Digital Marketing Strategy

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Date
2021
Authors
Pierre-Yann Dolbec
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Research Projects
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Abstract
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Description
Source: https://opentextbooks.concordia.ca/digitalmarketing/, License: CC BY-NC-SA, Publisher: Concordia University Open Textbooks
Keywords
Digital Marketing, Digital Consumer, Digital Strategy
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