Publication:
Case Study-Tesla's Entry into the U.S. Auto Industry
Case Study-Tesla's Entry into the U.S. Auto Industry
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Date
2019
Authors
Donald Sull, Cate Reavis
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Research Projects
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Abstract
In mid-2018, the U.S. auto industry was in the early stages of what many believed would be a significant evolution in how people thought about and used cars. The future would be dominated by electric and autonomous vehicles. Car ownership in which people paid for a hard asset with all its bells and whistles would give way to people buying miles on shared vehicles. Tesla co-Founder and CEO Elon Musk had envisioned his company’s electric vehicles leading the charge in the industry’s evolution. However, the company was burning through cash at an unsustainable rate as it prepared to launch the industry’s first mass-market electric vehicle, the Model 3. Many industry observers doubted whether Tesla would have enough money to stay afloat and if Musk was the right leader.
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Courses: Ô tô điện, hybrid ; Included Materials: Case Study ; Source: https://mitsloan.mit.edu/teaching-resources-library/teslas-entry-u-s-auto-industry ; Language: English ; Publisher: MIT Management Sloan School